grant cardone real estate podcast - An Overview

APES are more than simply residents of the jungle! A.P.E.S. is an acronym for grant cardone auto sales the 4 major reasons that individuals buy things. To sell and close deals you must comprehend exactly what inspires individuals to buy. You should pay close attention to exactly what people say, ask the best questions to totally comprehend the issue they are aiming to solve, why they are attracted to one product and services over another and how you can best help them.

Here is exactly what each grant cardone login letter of the APES stands for.

A for Appearance (This makes me look good - might be status or appearance.).

P for Performance (This makes me feel good or carry out better.).

E for Cost-effective (This conserves me money, concern or will make me cash.).

S for Safety (This makes my environment more secure or lowers opportunity of loss.).

Take any item or service individuals buy and you will see that they were inspired by among these 4 driving forces. I don't care if it is automobile, house, home improvement, gym membership, precious jewelry, supper, phone, TV, paint job, or a life insurance policy. Look, efficiency, economical or safety or some mix will be an influence in the sale.

I have actually owned 25 or 30 phones in my life. I purchased my last one because the new style had actually come out and I believed it was hot (look). I is Grant Cardone liked it because it was smaller, thinner and moved in and out of my pocket easily. I upgraded from a completely performing phone not since the brand-new phone was faster (efficiency) but because it was hot. I then updated my strategy (another purchase) due to the fact that the texts were totally free (economical) and I got a discount rate on the rate of the phone for buying 2 years of service from the provider. I then purchased a cover to secure the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my choices as they do all buyers. Know your APES and close youtube grant cardone more offers. Learn exactly what your customer's motivation is by inquiring why do they desire the product today and what issue do they wish to fix. Away you'll get a factor that fits into one or more of the APES. Once you gain that understanding you can recommend the best item and guide them through the deal. You'll have a happy consumer delighted about their new purchase and they'll be most likely to refer company your method.

For details on how you and your service can increase sales performance and revenues 15-25% check out You can likewise follow Grant Cardone on twitter @grantcardone.

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